Aurélie Tu is an accomplished practitioner of industrial design. She has developed concepts and innovative products for famous international brands such as Matsushita, Intel, Harmon Kardon, Umbra... From 2004 until 2007 she was artistic director for Nike with responsibility for their women's collections in Europe and the US. In her creative approach she favours modern technologies and innovative design whilst taking into account human values and consumer requirements, thus satisfying their thirst for innovation, personal expression and soul.
Aurélie's work has been recognized with numerous international prizes and has been exhibited in a range of galleries as well as at the Museum of Modern Art, New York.